Pricing

Pricing:

There are two schools of thought in regards to a pricing page:

  • Put pricing visibly on the website
  • Require a prospect to call the gym

 

Our research suggests that sites with a pricing page get far more calls and new member leads. Furthermore – boxes with lower pricing get more leads.

 

One mistake often made is not shopping your competitors’ pricing.

 

Clear concise and easy to understand pricing is preferred over a pricing matrix.

 

Discounts for the below groups are not discouraged:

  • Military
  • First Responders
  • Students
  • School Teachers

 

Multi-month membership also often receive discounts as well as

 3 Month

6 Month

12 Month

 

Punch Cards:

 

Punch cards are a great way to up sell drop-ins and tourists. For example Instead of a one time visit sell someone on vacation a 10 pass card for while in town.

Put the pricing in columns if possible.